a place for a creative portfolio
Planet Fitness
"I be up in the gym just
workin' on my fitness"
Pronouns: (judgement/free)
31 years old
Dover, NH
Last login: today
About Me
Led a top notch team of creatives to concept and shoot strategy-driven social work, overarching brand activations, iconic influencer partnerships, award winning paid media campaigns and sooo much more.
Social Strategy
Developed and launched new social strategy across all platforms designed to bring all those feel-good benefits of working out at Planet Fitness to life in with a vibe that turns every post into a piece of endorphin confetti we blast across the feeds. Imagine a combination of confidence, energy, and motivation wrapped up in a beautiful, funky, judgment-free vibe. From how to get Gymphoria to the science behind it, the PF vibe is real, inspiring real laughs, shares and results.
Creative Campaign
Pre-registry giveaway with the perfect combo for a feel-good gym sesh.
A strut-worthy 0.01K race from the parking lot to our front doors to launch the program.
Influencers put their GRWM content to the ultimate test.